Global Communications & Marketing Manager - Mining & Materials
Core
Lead global communications and marketing for ABB's Mining & Materials business line, connecting storytelling with measurable business results in mining and cement industries.
Role type
Global Marketing Manager (B2B Industrial)
Builds
Integrated global campaigns, brand visibility, demand generation, and sales enablement materials.
Domain
Industrial manufacturing (Mining & Materials)
Deliverable
product features
Required skills
B2B marketing strategy, global campaign management, digital marketing (SEO/SEM/social), marketing automation, data-driven project management, team leadership, stakeholder collaboration
Preferred skills
Experience managing external agencies, thought leadership development, internal communications
Technologies
Salesforce Pardot, Sitefinity, Adobe, Google Analytics, Microsoft tools
Responsibilities
Develop and execute global communications and marketing strategy; Lead integrated campaigns across digital channels and trade shows; Build industry voice through media relations and executive positioning; Generate demand using marketing automation and account-based marketing; Equip sales with customer-focused content; Manage and develop a small global communications team
Seniority
Senior, global leadership