Marketing & Communications Manager, Motion Services
Core
Develop and deploy marketing communications strategies and activities to support sales initiatives, promote products/systems/services, and generate leads for ABB Motion's industrial automation solutions.
Role type
B2B marketing & communications manager
Builds
Marketing campaigns, digital communication plans, promotional activities, and brand visibility for industrial motion products
Domain
Industrial automation / Electrical engineering / Manufacturing
Deliverable
product features
Required skills
B2B marketing strategy, digital campaign management, lead generation, trade media management, brand guideline enforcement, project management, technical communication
Preferred skills
Post-graduate degree in communications/marketing/branding, experience in manufacturing/electrical industries
Technologies
Digital marketing platforms, automation tools
Responsibilities
Adapt global marketing strategies for local markets, execute integrated digital campaigns, coordinate product launches, manage marketing platforms, stimulate lead generation through advertising and events, ensure consistent brand application across outputs
Seniority
Mid-Senior, hands-on IC