Marketing Operations Manager
Core
Manage a technical marketing operations team to execute email and SMS campaigns, ensuring timely delivery, quality standards, and operational efficiency across Neighborly brands.
Role type
Senior Marketing Operations Manager (Technical Lead)
Builds
Scalable email and SMS campaign frameworks, automation workflows, and reusable templates for lifecycle marketing.
Domain
Home services / MarTech / Lifecycle Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing automation platform expertise (Braze, Salesforce Marketing Cloud, Iterable, etc.), campaign production and QA, HTML/CSS/Liquid scripting, CRM/CDP data structures, API/webhook integration, compliance management (CAN-SPAM, TCPA, CCPA), capacity planning, root-cause analysis.
Preferred skills
Experience managing technical marketing operations teams, knowledge of MarTech stack integration.
Technologies
Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, Broadly, HTML, CSS, Liquid, APIs, Webhooks.
Responsibilities
Manage, coach, and support a technical marketing operations team; ensure accurate delivery of email and SMS campaigns; establish and improve campaign build standards and QA processes; collaborate with Data, Product, Engineering, and external vendors; maintain adherence to email/SMS regulations and data governance; serve as primary escalation point for technical issues.
Seniority
Senior, hands-on IC with team management
