Digital Analytics Manager
Core
Build scalable data models, pipelines, and automated reporting solutions to measure digital marketing performance, website traffic, and lead generation across Neighborly's franchise network.
Role type
Senior IC Digital Analytics Manager
Builds
Automated reporting solutions and dashboards for franchise owners
Domain
Home services industry + Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Data modeling, Cloud data warehousing (Google Cloud/AWS), Digital analytics platforms (GA4), BI tools (Tableau/Quicksight), Python for automation, Stakeholder communication
Preferred skills
Leadership of analysts, Master's degree in quantitative field
Technologies
Google Analytics 4, Google Ads, Google Business Profile, Python, Google Cloud, AWS, Tableau, Amazon Quicksight, Google Data Studio
Responsibilities
Develop and maintain scalable datasets and data pipelines; Integrate data from digital marketing platforms; Build automated reporting solutions for franchise owners; Lead ad hoc analyses on traffic and conversion drivers
Seniority
Senior, hands-on IC with team leadership
