Senior Product Propositions Manager - B2C (Retail)
Core
Shape and deliver direct-to-consumer (B2C) retail propositions, including membership and subscription offers, translating consumer insights into executable strategies for revenue and profit growth.
Role type
Senior Product Propositions Manager (B2C Strategy & Commercial)
Builds
Membership offers, pricing structures, go-to-market plans, and commercial models for B2C retail channels.
Domain
Travel & Hospitality (Airport Services) / Direct-to-Consumer Retail
Deliverable
product features
Required skills
Consumer proposition design, business case development, financial modeling, P&L management, go-to-market strategy, data-driven decision making, cross-functional leadership, KPI definition, market analysis
Preferred skills
Mentoring/coaching, global/multi-market experience, travel/loyalty/airport industry knowledge
Technologies
None explicitly stated
Responsibilities
Define proposition elements (target audience, value exchange, pricing, customer journey); develop business cases and financial models; monitor performance and drive optimization; lead cross-functional collaboration; advocate for consumer and market trends.
Seniority
Senior, hands-on IC with strategic influence