Senior Manager, Commercialization and Media Creativity (Hybrid/Telework)
Core
Define and lead national commercialization strategy for Radio-Canada's media properties (ICI TOU.TV, ICI Télé, Radio-Canada OHdio, Mordu) across all ecosystems, ensuring financial performance and profitability.
Role type
Senior Manager, Commercialization and Media Creativity
Builds
National commercialization strategy, new business models, and high-value content co-development opportunities for public broadcaster media assets.
Domain
Media & Entertainment / Digital Media / Broadcasting
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> client delivery (commercial partnerships & revenue generation)
Required skills
P&L management, strategic business development, complex negotiation, team leadership, digital ecosystem expertise, content strategy, stakeholder management, regulatory compliance, industry intelligence.
Preferred skills
Knowledge of Radio-Canada programming, experience with emerging platforms (podcasts, VOD, social media), entrepreneurial mindset.
Technologies
VOD, audio/podcasting, social media platforms, digital performance metrics tools.
Responsibilities
Hold P&L responsibility and set commercial revenue targets; initiate and design new business models and offering structures; lead complex negotiations with producers, agencies, and advertisers; co-create high-value content opportunities with producers; manage and mentor a team of advisors and specialists; align editorial vision with financial return for advertisers.
Seniority
Senior Manager, hands-on leadership with team management
