Digital Media Strategy and Planning Manager I
Core
Develops and presents data-driven full-funnel digital media strategies, owns direct media buying from RFP through activation, and turns performance data into recommendations for tour marketers and clients.
Role type
Manager-level digital media strategy and planning lead
Builds
Data-driven media plans and campaign executions for Live Nation tours, Ticketmaster categories, and TMS clients
Domain
Live entertainment, music marketing, digital advertising
Required skills
Full-funnel digital media strategy, direct media buying (RFPs, vendor negotiation), campaign execution across platforms, data analysis (Excel), AI tool usage, mentoring junior staff
Preferred skills
Offline media experience, agency experience
Technologies
Campaign Manager 360, Google Ads, SA360, Meta Business Manager, The Trade Desk, Asana
Responsibilities
Develop and present full-funnel, data-driven media strategies aligned with event goals; Own the direct media buying process from vendor RFP and negotiation through activation; Oversee campaign execution across platforms ensuring delivery and performance; Lead reporting strategy and partner with Analytics to generate insights; Mentor Specialists and Associates through guidance and training; Track platform changes and industry trends to surface new opportunities
Seniority
Manager, hands-on IC with team development responsibilities