Marketing Strategy Associate
Core
Own marketing strategy and orchestrate high-impact digital launches for live entertainment experiences, bridging creative vision with data-driven performance to drive user growth and sales.
Role type
Senior Marketing Strategy Associate (Performance Digital Marketing)
Builds
Data-driven digital marketing campaigns across Meta, TikTok, Google, and TV channels for live entertainment events and brands.
Domain
Live entertainment and cultural events
Deliverable
product features
Required skills
Digital marketing strategy, performance marketing on social platforms (Facebook, Instagram), campaign planning and prioritization, cross-functional coordination, data analysis for growth optimization, project ownership
Preferred skills
Bilingual English proficiency, second language, marketing background
Technologies
Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, Meta, TikTok, Google, TV
Responsibilities
Own marketing strategy with full accountability for performance and results; Create successful performance digital marketing campaigns; Analyse campaign performance and identify growth opportunities; Coordinate with cross-functional teams (Sales, Media, CRM, Design); Lead campaign planning and prioritization for timely launches
Seniority
Mid-Senior, hands-on IC
