Digital Media Strategy and Planning Specialist
Core
Develop and execute data-driven multi-channel digital media plans (Direct, Paid Search, Social, Programmatic) for Live Nation tours and Ticketmaster clients.
Role type
Digital Media Strategy & Planning Specialist
Builds
Multi-channel digital media campaigns for live entertainment events and ticketing clients
Domain
Live entertainment marketing and digital advertising
Required skills
Multi-channel media planning, campaign setup and trafficking, QA, media math, Excel (formulas, pivot tables), Asana, Google Ads, Meta Business Manager, The Trade Desk, DV360, Campaign Manager 360
Preferred skills
Agency experience, offline media experience
Technologies
Asana, Google Ads, SA360, Meta Business Manager, TikTok, Snapchat, Pinterest, X, The Trade Desk, DV360, Campaign Manager 360
Responsibilities
Develop data-driven multi-channel digital media plans, support campaign setup and trafficking, QA campaign launches, partner with media buyers for actualization and reporting, track campaign tasks and deadlines, analyze performance metrics and suggest optimizations
Seniority
Mid-level, hands-on IC