Insomniac - Sr. Manager Marketing, Consumer Products - Motorsports
Core
Lead integrated retail and consumer-products marketing initiatives for Insomniac's motorsports apparel and merchandise portfolio, building brand connection and driving product demand.
Role type
Senior Manager, Consumer Products Marketing
Builds
Motorsports apparel and merchandise products
Domain
Motorsports / Consumer Products
Deliverable
product features
Required skills
Integrated marketing strategy, retail marketing, campaign execution, budget management, stakeholder partnership, cross-functional leadership, analytical modeling, project management
Preferred skills
Formula 1 knowledge, experiential retail marketing, motorsports industry experience
Technologies
Microsoft Excel, Word
Responsibilities
Develop and execute integrated marketing plans for retail, e-commerce, and wholesale; lead campaign planning across digital, social, PR, and on-site channels; manage marketing budgets and analyze performance; partner with IP brands and internal teams to translate strategy into action; manage external agencies and vendors; provide guidance to junior contributors.
Seniority
Senior, hands-on IC