Senior Manager, B2B Growth Marketing - EMEA
Core
Lead EMEA's B2B lead generation engine across 22 markets using coordinated inbound and outbound strategies to drive pipeline growth.
Role type
Senior Manager, B2B Growth Marketing
Builds
Scalable, repeatable lead generation programmes, tools, and playbooks for local teams
Domain
Live entertainment / B2B ticketing / EMEA markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B lead generation strategy, campaign architecture, budget allocation, paid media management, team enablement, CRM reporting, multi-market execution
Preferred skills
Salesforce Marketing Cloud Account Engagement (Pardot), Apollo.io, LinkedIn/Meta paid media, live entertainment industry knowledge
Technologies
Apollo.io, Salesforce Marketing Cloud Account Engagement (Pardot), LinkedIn, Meta, Salesforce CRM
Responsibilities
Deliver EMEA lead generation pipeline targets, shape and activate lead generation strategy, partner with priority markets on local plans, build and launch campaigns, enable local teams to run campaigns independently, turn successful programmes into scalable repeatable campaigns, build and maintain EMEA lead generation performance view, partner with local Sales teams on lead routing, improve Salesforce campaign tagging and data quality, identify and test new channels and growth opportunities, report lead generation performance
Seniority
Senior Manager, hands-on IC with regional leadership
