Acquisition Marketing Lead
Core
Define and execute onsite subscription acquisition strategy to drive revenue growth and expand the paying user base for The Washington Post.
Role type
Senior individual contributor acquisition marketing lead
Builds
Onsite conversion flows, subscription product offerings (Core, Premium, Flexible Access), and monetization paths
Domain
Digital media, news, B2C subscription
Deliverable
product features
Required skills
Growth marketing, conversion rate optimization, pricing optimization, product marketing, A/B and multivariate experimentation, data-driven decision-making, cross-functional collaboration, strategic planning, operational execution
Preferred skills
Experience with personalization and AI-driven segmentation, knowledge of modern marketing platforms
Technologies
Iterable, Salesforce, Braze, Tableau, Looker, Google Analytics
Responsibilities
Define and lead the onsite acquisition roadmap across product offerings; Identify and scale monetization opportunities by improving product surfacing and pricing; Translate behavioral insights into segmentation and offer strategies; Lead cross-functional experimentation across offers, pricing tiers, and paywall treatments; Establish and monitor KPIs including conversion rates and lifetime value; Partner with Product, Engineering, and Analytics to align strategy and execution
Seniority
Senior, hands-on IC