Product Manager - Personalization & Audience Platform
Core
Own the vision and roadmap for Live Nation's composable Customer Data Platform (CDP) to enable data-driven audience activation and targeted campaigns at a global scale.
Role type
Product Manager, Customer Data Platform (CDP)
Builds
A composable Customer Data Platform (CDP) for audience creation and activation across Live Nation and Ticketmaster.
Domain
Live entertainment, digital marketing, data infrastructure
Deliverable
product features
Required skills
Product management, CDP platforms (Hightouch, Lytics, Rudderstack), SQL, translating business needs to technical requirements, cross-functional collaboration, stakeholder influence, hands-on tool/data work
Preferred skills
Databricks, modern data stacks
Responsibilities
Own the CDP vision and roadmap; serve as subject-matter expert and admin for the CDP; partner with marketing, product, engineering, and vendors to define requirements; leverage data systems to unlock new audience capabilities; expand activation channels and use cases; define and track key success metrics for CDP performance.
Seniority
Mid-level, hands-on IC