MarTech Data Engineering Lead (m/w/d)
Core
Lead the development and evolution of a modern Marketing Technology platform for a leading banking organization, focusing on enabling personalized customer experiences through data engineering and integration.
Role type
Senior IC MarTech Data Engineering Lead
Builds
Scalable data integration architectures and Customer Data Platform (CDP) ecosystems for a banking client
Domain
Banking / Marketing Technology / Data Engineering
Deliverable
production ML models | product features | infrastructure
Required skills
Customer Data Platforms (CDPs), customer identity management, profile unification, audience segmentation, data modeling, customer identity resolution, data governance, data quality frameworks, event-driven architectures, API-based integrations, Google Cloud Platform (GCP), technical leadership
Preferred skills
Experience with flexible or open-schema CDP solutions, experience integrating CDPs with CRM, Marketing Automation, Analytics, Consent Management, and Customer Engagement platforms
Technologies
Google Cloud Platform (GCP), Customer Data Platforms (CDPs), CRM platforms, Marketing Automation platforms, Analytics solutions, Consent Management platforms, Customer Engagement platforms
Responsibilities
Define data engineering and integration strategy, translate business requirements into scalable technical solutions, lead engineering teams, integrate Customer Data Platforms with various marketing and analytics tools, collaborate with third-party vendors and review technical designs
Seniority
Senior, hands-on IC