Strategic Alliances, Senior Principal (Associate Director)
Core
Lead strategic alliances, sponsorship, and business development initiatives to support AIA Hong Kong and Macau's brand, distribution, and business objectives.
Role type
Senior Principal (Associate Director) Strategic Alliances & Sponsorship
Builds
Strategic alliance roadmaps, partnership governance frameworks, and integrated activation plans for brand and distribution channels.
Domain
Insurance / Marketing & Partnerships
Deliverable
product features
Required skills
Strategic alliance management, sponsorship lifecycle management, contract negotiation, market insights analysis, budget management, cross-functional team leadership, stakeholder engagement, KPI framework development
Preferred skills
Existing network of alliance contacts, digital/social media savvy, innovative problem-solving
Technologies
Excel, PowerPoint
Responsibilities
Develop and execute strategic alliance and sponsorship roadmaps; Identify and evaluate new partnership and business development opportunities; Lead contract negotiation and partnership governance; Establish measurement frameworks and performance KPIs; Manage sponsorship and partnership budgets; Drive integrated activation planning across brand, marketing, and digital channels; Provide strategic counsel to senior management; Represent AIA in high-level engagements with key partners and stakeholders; Lead cross-functional project teams and external agencies.
Seniority
Senior, hands-on IC with strategic oversight
