Campaign Management, Principal/Consultant (Senior Manager / Manager)
Core
Oversee and manage the execution of multi-channel campaign initiatives to drive business growth and optimize profitability for insurance products.
Role type
Senior Manager / Principal Consultant in Campaign Management
Builds
Insurance product offers, campaign sales tools, and customer engagement strategies
Domain
Insurance / Marketing & Distribution
Deliverable
product features
Required skills
Campaign implementation and execution, Market research and competitor analysis, Data analytics, Stakeholder collaboration, Project management, Product development knowledge, Operations and system process knowledge
Preferred skills
Experience with campaign communication materials, Handling customer and agency enquiries, License acquisition for regulated activities
Technologies
None explicitly stated
Responsibilities
Design and implement compelling offers for new and existing insurance products, Drive innovation to deliver new campaign ideas and strategies, Conduct market research and customer insights, Handle post-campaign follow-up activities, Collaborate with stakeholders to drive campaign execution, Manage and handle campaign appeals
Seniority
Senior Manager / Principal Consultant
