Campaign Management, Principal/Consultant (Senior Manager / Manager)
Core
Oversee and manage the execution of multi-channel campaign initiatives for insurance products to drive business growth and profitability.
Role type
Senior Manager / Principal Consultant in Campaign Management
Builds
Insurance product campaigns and sales tools
Domain
Insurance / Marketing
Deliverable
product features
Required skills
Campaign implementation and execution, Market research and competitor analysis, Stakeholder collaboration, Project management, Product development knowledge, Operations and system process knowledge
Preferred skills
Data analytics, Handling customer and agency enquiries, Designing campaign communication materials
Responsibilities
Design and implement compelling offers for new and existing insurance products, Drive innovation to deliver new campaign ideas and strategies, Conduct market research and customer insights, Handle post-campaign follow-up activities and appeals, Collaborate with stakeholders to drive campaign execution, Participate in Product Implementation Taskforce and PGS meetings
Seniority
Senior Manager / Principal Consultant