Senior Paid Media Strategist
Core
Own paid media strategy and execution for the Americas, planning, launching, optimizing, and reporting on campaigns across paid search and social to drive pipeline and brand impact.
Role type
Senior Paid Media Strategist
Builds
Full-funnel campaigns (awareness to conversion) and reporting frameworks for the Americas region
Domain
B2B Industrial / Digital Marketing
Required skills
Paid search strategy, Paid social strategy, Campaign optimization, Audience segmentation, A/B testing, Data analysis, Reporting, Cross-functional partnership
Preferred skills
B2B industrial brand experience, SEO tools, Attribution modeling, Regional digital marketing nuances, CRM/Marketing automation, Multi-timezone collaboration
Technologies
Google Ads, Microsoft Advertising, LinkedIn Ads, Meta Ads, Reddit, OpenAI ads, Google Analytics 4, Looker Studio, SEMrush, Google Search Console
Responsibilities
Develop and execute regional paid media strategy; Monitor campaign performance and adjust bids/budgets/targeting; Build full-funnel campaigns; Lead audience strategy and segmentation; Design and run A/B tests; Partner with marketing, sales, and product teams; Establish reporting frameworks and deliver insights; Track competitive activity and platform changes; Share best practices globally.
Seniority
Senior, hands-on IC