Marketing Specialist I
Core
Execute trade shows, digital campaigns, and content localization to drive customer engagement and demand generation for industrial filtration solutions.
Role type
Marketing Specialist I (B2B industrial marketing)
Builds
Regional marketing initiatives across Mexico, Brazil, and North America
Domain
Industrial filtration / Manufacturing
Deliverable
product features
Required skills
Event planning and execution, Digital marketing campaign management, Marketing automation workflows, CRM system management, Content creation and localization, Lead lifecycle management, Performance analytics
Preferred skills
B2B industrial marketing experience, Familiarity with Marketo/HubSpot/Eloqua, Brazilian Portuguese
Technologies
Marketo, HubSpot, Eloqua, CRM systems
Responsibilities
Plan and execute regional trade shows, webinars, and industry events; Develop and optimize digital marketing campaigns and email programs; Create and localize customer-facing content; Manage lead tracking, routing, and conversion processes; Monitor campaign metrics and provide performance insights; Collaborate with sales and product teams on marketing initiatives.
Seniority
Individual Contributor, 1-3 years experience
