Marketeer
Core
Developing go-to-market strategies and adoption campaigns for educational AI solutions to support teachers in daily classroom practice.
Role type
Product Marketer (Growth & Adoption)
Builds
Go-to-market strategies, customer activation campaigns, and pilot programs for AI-powered educational tools.
Domain
Education Technology (EdTech) / Artificial Intelligence
Deliverable
product features
Required skills
Go-to-market strategy development, translating complex AI features into customer messaging, user adoption analysis, market research, campaign management, sales enablement, data analysis, webinar and event organization.
Preferred skills
Experience with AI technologies, background in education, English fluency.
Technologies
AI tools, digital learning platforms, webinar software, CRM tools.
Responsibilities
Develop and implement go-to-market strategies for educational AI solutions in Flanders; translate complex AI functionalities into clear customer messages; track usage and execute actions to increase activation and adoption; conduct market research with teachers and school directors; analyze user data and feedback to drive improvements; develop acquisition and activation campaigns; organize webinars, demos, and pilot projects; support sales with presentations and commercial insights; monitor AI developments and market trends.
Seniority
Mid-level, hands-on IC
