Performance Intelligence Strategist, Chevy
Core
Lead complex performance marketing analyses and storytelling to translate granular data into executive-ready narratives that drive action for Chevy and GM Marketing.
Role type
Senior IC performance intelligence strategist (marketing analytics)
Builds
Executive narratives, decision frameworks, and analytical models for marketing investment and scenario planning
Domain
Automotive marketing and performance intelligence
Deliverable
dashboards & analysis
Required skills
Advanced Excel (modeling, pivots, scenario analysis), root-cause analysis, data reconciliation, performance decomposition, data storytelling, cross-functional influence
Preferred skills
Marketing strategy, paid media/SEO/CRM expertise, test-and-learn practices
Technologies
Excel, dashboards, visualization tools
Responsibilities
Integrate media and business data to create a connected view of marketing performance; interrogate data at granular levels to identify patterns and exceptions; build analytical models for forecasting and prioritization; translate complex findings into concise executive narratives; partner with data science and agency teams to scope bespoke analytics; assess performance across paid media, SEO, and funnel optimization.
Seniority
Senior, hands-on IC