BDC Specialist (Dealer Network & Digital Strategy Liaison)
Core
Liaison between brand digital advertising strategies and the national dealer network, ensuring effective execution of BDC initiatives and lead management.
Role type
Senior individual contributor (BDC Operations & Digital Strategy)
Builds
Digital lead management processes, CRM compliance, and dealer execution alignment
Domain
Automotive sales, digital marketing, and dealer network operations
Required skills
BDC operations expertise, CRM system proficiency, digital lead management, automotive customer journey knowledge, data analysis, stakeholder coordination, process improvement, report generation, campaign rollout support, consultative guidance
Preferred skills
Experience with large dealer networks, indirect sales channels, emotional intelligence, relationship building, autonomy, ambiguity management
Technologies
CRM platforms, digital reporting tools, OEM campaign platforms
Responsibilities
Coordinate and validate digital leads from OEM campaigns; Ensure correct dealer usage of CRM systems and lead lifecycle management; Analyze BDC and digital lead performance to identify gaps; Prepare and distribute actionable reports for dealers and stakeholders; Support rollout of new digital initiatives and campaigns; Provide consultative guidance to dealers on BDC best practices; Facilitate communication and alignment sessions; Resolve operational issues impacting lead handling.
Seniority
Senior, hands-on IC