Assistant Manager, Vehicle Purchase Programs
Core
Manage incentive programs for GM employees and dealerships, developing strategies to promote vehicle sales and refine existing promotions.
Role type
Assistant Manager, Vehicle Purchase Programs
Builds
Employee vehicle purchase programs and marketing campaigns
Domain
Automotive retail sales and employee benefits
Deliverable
product features
Required skills
Program management, Digital marketing, Retail sales, Business strategy, Data analysis, Financial modeling, Policy development, Cross-functional collaboration
Preferred skills
Automotive industry experience, Business analytics, Fraud prevention, Strategic presentation skills
Technologies
Microsoft Office Suite (Word, Excel, PowerPoint)
Responsibilities
Develop business building opportunities and pilot program plans, Support development of employee pricing strategies including EV-specific models, Lead targeted marketing campaigns with agency partners, Track and measure campaign performance and sales impact, Provide strategic counsel on business policy and program expansion, Author changes to program policies and guidelines
Seniority
Mid-level manager, hands-on execution with strategic input