Channel Marketing Manager – Digital Imaging
Core
Lead field marketing activities to maximize Sony digital imaging offline presence, product knowledge, and expertise among end customers and photo retailers in the UK.
Role type
Field Marketing Manager (Digital Imaging)
Builds
Retail and industry activations, in-store campaigns, national events, demonstrations, and hands-on experiences.
Domain
Consumer Electronics / Digital Imaging / Photography
Deliverable
product features
Required skills
Imaging expertise (photography and videography), team leadership, event planning, public speaking, relationship building, data analysis, ROI assessment
Preferred skills
Content creation, UX understanding, travel flexibility
Technologies
Social platforms, eCRM systems
Responsibilities
Lead and develop the four-person Alpha Force team; Build the Alpha Force event calendar with key photo retailers; Plan and deliver impactful retail and industry activations; Drive event awareness across digital channels; Adapt central product materials for the UK market; Partner with sales teams to develop activation plans; Maintain event reporting and assess ROI and KPIs.
