Product Marketing Executive (Digital Imaging)
Core
Managing the full product life cycle and marketing activities for assigned categories in Singapore to drive product market share growth for digital imaging products.
Role type
Product Marketing Executive (Digital Imaging)
Builds
Marketing strategies, product portfolios, and campaigns for Sony Electronics' digital imaging products in Singapore.
Domain
Consumer electronics / Digital Imaging
Deliverable
product features
Required skills
Product lifecycle management, market analysis, pricing strategy, ATL/BTL campaign execution, sales budgeting and forecasting, channel analysis, distributor management, video content creation
Preferred skills
Cinematography/videography experience, consumer industry marketing experience
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Manage new product launch timing and pricing, formulate marketing strategies to gain market share, analyze market trends and sales data, execute marketing campaigns and promotions, create marketing video content for social media, manage sales budgeting and inventory, expand business via channel and account programs.
Seniority
Individual Contributor, 2+ years experience