Product Marketing Executive (Digital Imaging)
Core
Manage the full product life cycle and marketing activities for assigned digital imaging categories in Singapore to drive market share growth.
Role type
Product Marketing Executive (Digital Imaging)
Builds
Product portfolios and marketing strategies for digital imaging products
Domain
Consumer Electronics / Digital Imaging
Deliverable
product features
Required skills
Product lifecycle management, market analysis, competitive landscape analysis, pricing strategy, campaign execution, ATL/BTL material creation, sales budgeting, channel analysis, B2B solution proposals
Preferred skills
Experience in cinematography/videography industry, proficiency in Microsoft Office/Excel, technical skills in content creation
Responsibilities
Manage new product launch timing and pricing, formulate marketing strategies, analyze market trends and sales data, execute marketing campaigns, create promotional materials, manage sales budget and inventory, support B2B demonstrations
Seniority
Individual Contributor, 2+ years experience preferred