Product Marketing Engineer
Core
Drive new product introductions, manage product lifecycle, and support sales/R&D with technical marketing and commercial operations for industrial fiber optic and sensor products.
Role type
Product Marketing Engineer (B2B)
Builds
Product pages, whitepapers, webinars, technical training materials, and market forecasts.
Domain
Industrial fiber optics, sensors, optical semiconductors, power generation, industrial drives, medical imaging.
Deliverable
product features
Required skills
Product lifecycle management, market entry strategy, margin calculation, market intelligence, competitor analysis, pricing and quoting, technical content creation, financial modeling, cross-functional collaboration.
Preferred skills
Knowledge of optical semiconductor devices, AI tool usage for productivity, advanced Excel/Google Sheets.
Technologies
Microsoft Excel, Google Sheets, Broadcom proprietary product management tools.
Responsibilities
Lead market entry process for new products, oversee product lifecycle including launches and obsolescences, maintain product web pages, deliver data-driven product-level forecasts, conduct market and competitor analyses, respond to quote requests, produce technical marketing materials, assist with industry trade shows.
Seniority
Mid-Senior, hands-on IC