Group Digital Marketing and Media Director F/M
Core
Define and execute global omnichannel marketing and media strategies, manage paid media investments, and lead agency relationships to drive performance across Lyreco's markets.
Role type
Group Digital Marketing and Media Director
Builds
Global media strategy, paid/earned/social/owned campaigns, and central media & digital marketing team
Domain
Workplace products distribution, B2B marketing, digital media
Required skills
Omnichannel marketing strategy, paid media management, agency oversight, budget allocation, performance marketing, CRM-driven marketing, Account Based Marketing (ABM), stakeholder management, team leadership, international matrix organization experience
Preferred skills
Additional European languages, hybrid work adaptability
Technologies
CRM, digital campaign management tools, media planning frameworks
Responsibilities
Define digital & media marketing vision and priorities, manage paid media investments and execution, select and manage media agencies, build and upskill the central media & digital team, align global and local teams on campaign execution frameworks, represent the media function in senior leadership forums, manage international ABM campaigns
Seniority
Director, strategic leadership & team building
