Group Brand Director F/M
Core
Define and execute global brand strategy, positioning, and messaging to shape Lyreco's perception across 25+ markets.
Role type
Group Brand Director (Strategic Leadership)
Builds
Global brand platforms, brand books, and cohesive brand experiences across diverse markets and touchpoints.
Domain
Workplace solutions distribution (office supplies, print services, PPE, catering, hygiene, furniture) in Europe and globally.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy definition, global brand architecture, stakeholder management at senior leadership, agency leadership, cross-market brand consistency, omnichannel experience, storytelling and messaging, international matrix organization navigation.
Preferred skills
Fluent in additional European languages, experience in diverse European markets.
Technologies
N/A
Responsibilities
Translate group strategy into brand positioning and campaign strategies; act as a strategic advisor to senior management; manage relationships with creative and communications agencies; ensure brand consistency across all subsidiaries and channels; orchestrate global brand awareness campaigns; lead external communications and media relations.
Seniority
Director level, 10-15+ years experience, strategic leadership.