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Employer Brand Experience Lead

Mjölby, Sweden🌐 Remote💼 Full-time🗓 2026-07-09 → 2026-07-31

Core

Define and develop pan-European employer branding strategy to attract and engage talent across 30+ markets, ensuring brand consistency while allowing local variations.

Role type

Employer Brand Experience Lead (Strategic & Hands-on)

Builds

Employer Value Proposition, digital employer brand presence (LinkedIn, career website), and employer branding campaigns across Europe

Domain

Industrial equipment manufacturing (Material Handling) + Corporate Communications

Deliverable

product features

Required skills

Employer branding strategy, stakeholder influence, digital content creation, project management, data-driven decision making, campaign execution

Preferred skills

Experience in international matrix organizations, expertise with LinkedIn, ability to translate insights into engaging content

Technologies

LinkedIn, career website platforms

Responsibilities

Align employer branding with business hiring needs and recruitment processes; Own and develop the Employer Value Proposition; Lead digital employer brand presence and content structure; Run employer branding activities and campaigns across Europe; Support external employer branding activities like job fairs; Analyze data and insights to optimize branding efforts

Seniority

Senior, hands-on IC with strategic scope

Rewrite
## Job Title Employer Brand Experience Lead ## Company Overview In Toyota Material Handling Europe, we are over 13,500 colleagues passionate about supporting companies of all sizes with today's and tomorrow's material handling challenges. Because we know that our business and our industry are essential and sometimes even critical for you, for daily life and society at large. In our respective Headquarters in Mjölby and Gothenburg, Sweden, Willebroek, Belgium, as well as in our Sales Companies across Europe and our factories in France, Italy and Sweden, you can be part of an extraordinary journey. Together, we Move the world towards easy and sustainable. ## The Position Toyota Material Handling Europe is recruiting an Employer Brand Experience Lead to join our Corporate Communications team. In this role, you will have the opportunity to shape and influence our employer brand across more than 30 European markets. The role involves defining and developing our pan-European employer branding strategy, as well as how we position ourselves as an employer across different markets. A key part of the role is ensuring that our brand attracts and engages the people we want to reach, both now and in the future. Working closely with colleagues in HR, People Engagement, Marketing and our business units across different markets. Together, you will ensure that our employer brand is clear, relevant and consistent, while still allowing room for local variations. ## Responsibilities - Ensure that our employer branding supports business hiring needs, working closely with Talent Acquisition and aligning the recruitment process together with the wider HR community - Own and further develop our Employer Value Proposition to reflect our identity and our connection with our people and our culture - Support internal employer branding initiatives, including surveys and internal campaigns - Lead our digital employer brand presence (LinkedIn, career website), structure our content and follow up on results - Run and develop employer branding activities and campaigns across Europe, based on business priorities and talent needs - Support and bring structure to job fairs and other external employer branding activities across markets - Act as the point of contact for employer branding topics across the organisation, supporting different markets and functions when needed - Follow up on results, using data and insights to understand what works and where we need to improve ## Requirements - Degree in communications, marketing, human resources, business administration or a similar field - 8+ years' relevant experience in employer branding, communications or marketing - Experience of working in an international and matrix organisation - Strong communication skills, with the ability to build trust, collaborate and influence stakeholders - Expertise in working with digital channels and content, particularly LinkedIn - Ability to plan, run and deliver projects in a structured way - Experience of using data and insights to inform decision making - Ability to turn messages into clear and engaging content - Fluent in English ## Nice to Have - Additional language skills (e.g., Swedish, French, Italian) - Experience in the manufacturing or logistics industry - Experience with employer branding tools and platforms ## Benefits - Flexible work arrangement with up to two days of remote work per week - Attractive benefits package - Healthy work-life balance - Support for personal and professional growth - Inclusive and diverse workplace culture ## Time for you to make a MOVE! Your Application Please send your application, CV and Cover Letter in English no later than August 16, 2026. Interviews will take place in late August. Applications are handled through our recruitment system, so do not miss out and send in your application today. Please note that response times may be longer than usual during the summer holiday period. For more information about the process, please contact Talent Acquisition Specialist, Patrik Schultzén, [email protected] Öppen för alla Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.
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