Staff Product Manager, Marketing Automation
Core
Own strategy and execution of marketing optimization capabilities supporting the learner journey from website engagement through application submission.
Role type
Staff Product Manager (Marketing Optimization)
Builds
Scalable platform solutions for marketing technology ecosystem
Domain
Higher Education / Marketing Technology
Deliverable
product features
Required skills
Strategic product roadmap development, Funnel performance optimization, ROI analysis, Technology modernization planning, Cloud computing architecture, Service Oriented Architecture, Marketing automation platforms, Data analytics and KPI measurement, Enterprise platform integrations
Preferred skills
Master's Degree, Education Technology experience, Enterprise marketing optimization strategies
Technologies
Marketing automation platforms, Analytics tools, Customer data platforms, CRM platforms, Campaign management tools, Business intelligence solutions
Responsibilities
Develop and manage strategic product roadmaps, Partner with stakeholders to define requirements, Lead marketing optimization initiatives, Define product release strategies, Monitor product performance through success metrics, Lead research efforts and business case development
Seniority
Staff, hands-on IC with strategic influence
