Growth Marketing Specialist
Core
Generate qualified leads, demo requests, and sales opportunities for higher education software solutions through demand generation and digital marketing campaigns.
Role type
Growth Marketing Specialist (Demand Generation)
Builds
Sales pipeline and revenue growth for AMP and SAMS platforms serving US higher education institutions
Domain
B2B SaaS / Higher Education Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation, lead generation, B2B marketing, email marketing, landing page creation, conversion optimization, content creation, sales collateral development, CMS management, marketing automation, data analysis
Preferred skills
HubSpot experience, B2B SaaS background, higher education technology knowledge
Technologies
HubSpot, CMS
Responsibilities
Develop and execute campaigns to generate qualified leads and demo requests; create and manage email campaigns and lead-nurturing programs; build targeted campaigns for specific higher education markets; create marketing content including articles, customer stories, and social media posts; develop and update sales materials like brochures and presentations; maintain and update website content and landing pages; utilize marketing automation tools to manage contacts and track campaign metrics; analyze campaign results to improve performance and recommend resource allocation
Seniority
Mid-level, hands-on IC
