Senior Regional Marketing Specialist
Core
Orchestrates targeted campaigns and high-touch CXO engagement initiatives to cultivate executive relationships and expand deal sizes in a specific region.
Role type
Senior Regional Marketing Specialist (Demand Generation & Events)
Builds
Demand generation programs, customer events, webinars, and hyper-targeted ABM campaigns.
Domain
Cybersecurity / Technology
Required skills
Demand generation strategy, event logistics management, ABM campaign execution, CRM platform proficiency, data-driven reporting, stakeholder management, vendor relationship management
Preferred skills
Cybersecurity industry experience, AI tool utilization for workflow optimization
Technologies
SFDC, Marketo, ON24, Zoom
Responsibilities
Support planning and execution of demand generation programs including webinars and virtual summits; Coordinate end-to-end logistics for customer events; Implement segment-specific marketing initiatives; Execute hyper-targeted ABM campaigns for top-tier accounts; Collaborate with sales leadership to coordinate CXO engagement events; Manage external vendor relationships; Track and measure data-driven reports on marketing mix performance.
Seniority
Senior, hands-on IC
