Senior Integrated Campaign Strategist
Core
Design and execute end-to-end integrated marketing campaigns that bridge brand equity and demand generation to move B2B buyers through the full funnel.
Role type
Senior Integrated Campaign Strategist (B2B)
Builds
Global campaign architectures and modular frameworks for regional teams
Domain
B2B Cybersecurity Marketing
Deliverable
product features
Required skills
Full-funnel campaign orchestration, B2B buying committee navigation, Global-first program design, Multi-touch attribution (MTA) analysis, Cross-functional leadership, Creative strategy alignment
Preferred skills
Mixed media modeling expertise, Executive storytelling, Regional team enablement
Responsibilities
Design sophisticated end-to-end programs mapping touchpoints from awareness to sales enablement; Partner with Sales and Product to own the complete campaign lifecycle; Define core strategic logic ensuring narrative continuity across global channels; Synthesize complex strategies into executive showcases; Review program health and MTA signals to drive content pivots; Balance big-picture strategy with high-stakes execution.
Seniority
Senior, hands-on IC