Senior Media Strategist, NorthAm & LatAm
Core
Lead media strategy across North America and LATAM to orchestrate demand and influence buying groups in the cybersecurity B2B space.
Role type
Senior Manager (Individual Contributor) Media Strategist
Builds
Media plans and strategies for Audio, Video, CTV, Social, and Intent platforms
Domain
B2B SaaS / Cybersecurity
Required skills
Media strategy and planning, B2B buying group orchestration, AdTech stack mastery, Creative and content strategy influence, Business acumen and P&L understanding, Data analysis and automation
Preferred skills
Experience with CTV, Audio, and Direct/Sponsorships, Machine learning and automation expertise
Technologies
Google Marketing Platform, LinkedIn, 6Sense, Demandbase, DV360
Responsibilities
Design media strategies to identify and progress entire Buying Groups, Partner with Field, Product, and Sales teams to align media with roadmaps, Influence creative strategy using media performance data, Lead media plans across select verticals, Drive automation opportunities, Connect media metrics to business outcomes
Seniority
Senior, hands-on IC