Marketing Specialist
Core
Lead campaign execution, content creation, and B2B lead generation for Solera's North American automotive dealership business.
Role type
Senior B2B Marketing Specialist (Performance Marketing & Sales Enablement)
Builds
High-impact marketing programs and sales enablement tools for Solera's Dealer Solutions portfolio.
Domain
Automotive software and vehicle lifecycle management services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, performance marketing execution, email marketing, paid media management, website optimization, copywriting, sales enablement, account-based marketing (ABM), marketing budget management, data analytics, project management
Preferred skills
Automotive software experience, industry event management
Technologies
Email platforms, paid media channels, website optimization tools, analytics platforms, CRM systems
Responsibilities
Develop and optimize multi-channel marketing campaigns to drive awareness and lead generation; execute performance marketing across email, paid media, and in-product advertising; create sales enablement materials including pitch decks, case studies, and digital content; manage marketing budgets and optimize spend based on ROI; collaborate with sales and product teams to align marketing with business goals; analyze campaign performance using data and A/B testing to refine messaging and targeting.
Seniority
Senior, hands-on IC