Marketing Manager - Singapore
Core
Develop and execute demand generation marketing campaigns to drive lead conversion and pipeline growth for the Singapore region.
Role type
Senior B2B Marketing Manager (Demand Generation)
Builds
Marketing campaigns, lead generation programs, and partner enablement initiatives for the JAPAC region.
Domain
Cybersecurity / Information Security / SaaS
Required skills
B2B demand generation, event management, agency management, marketing automation, CRM management, digital marketing, social media marketing, GTM strategy alignment, partner relationship management, data analysis, content localization.
Preferred skills
Information security domain knowledge, SaaS experience, enterprise IT landscape understanding.
Technologies
Marketo, Salesforce.com, LinkedIn, YouTube, Facebook.
Responsibilities
Develop integrated demand generation campaigns; align regional marketing plans with global strategies; manage contracted marketing agencies; coordinate local and regional events; localize global marketing content; build relationships with sales and partners; optimize lead conversion across the funnel.
Seniority
Senior, hands-on IC
