Marketing Manager - Singapore
Core
Develop and execute demand generation marketing campaigns to drive lead conversion and pipeline growth for the Singapore region.
Role type
B2B Marketing Manager (Demand Generation)
Builds
Marketing campaigns, lead generation programs, and partner enablement initiatives
Domain
Cybersecurity / Information Security / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, event management, agency management, telemarketing, digital marketing, marketing automation, CRM management, social media marketing, data analysis, GTM strategy alignment, partner relationship management, content localization
Preferred skills
Information security domain knowledge, SaaS experience, enterprise IT landscape understanding
Technologies
Marketo, Salesforce.com, LinkedIn, YouTube, Facebook
Responsibilities
Develop integrated demand generation campaigns across digital, events, and social channels; align regional marketing plans with global strategies; manage contracted marketing agencies; localize global marketing content; coordinate resources and measure campaign effectiveness; support partner channel expansion with lead programs.
Seniority
Mid-Senior, hands-on IC
