Digital Marketing Officer
Core
Lead data-driven digital campaigns to grow programs, ventures, and the entrepreneurial community at a university innovation hub.
Role type
Digital Marketing Officer (Full-time, Fixed-Term 2 years)
Builds
Digital campaigns, website/landing pages, email nurture journeys, and content assets for an entrepreneurial ecosystem.
Domain
Higher Education / Entrepreneurship / Digital Marketing
Deliverable
product features
Required skills
Paid media management, content creation (written/visual), web and landing page management, email marketing and automation, analytics and reporting, stakeholder coordination
Preferred skills
Experience in fast-paced environments, managing competing priorities, building external supplier relationships
Technologies
Paid media platforms, analytics and tracking tools, email marketing platforms, web content management systems
Responsibilities
Plan and deliver integrated digital campaigns across paid and organic channels; Create compelling digital content and storytelling; Design and maintain website and landing pages with strong UX and SEO; Track, analyse, and report campaign performance; Build and optimise email campaigns and automated nurture journeys; Coordinate internal stakeholders and external creative suppliers
Seniority
Mid-level, hands-on IC