Senior Paid Media Strategist, Global (Offline/Online)
Core
Own global brand media investments and master media plan, connecting high-reach offline channels (Linear TV, OOH, Radio) with precision digital platforms to drive business growth.
Role type
Senior IC paid media strategist (offline/online)
Builds
Global brand media plans and multi-touch attribution frameworks
Domain
B2B cybersecurity marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
global media planning, multi-million dollar budget management, offline media strategy (Linear/OOH/Radio), digital platform strategy, editorial partnership management, brand tracking and attribution modeling, modern media stack proficiency (DV, TradeDesk, Amazon, LinkedIn), B2B buying group dynamics
Preferred skills
agency-side media planning roots, executive influence, data-driven investment justification
Technologies
DV, TradeDesk, Amazon, LinkedIn, Kantar, Qualtrics
Responsibilities
Balance emotional resonance of high-reach channels with tactical precision of digital platforms; architect master media plan with strategic blueprint and investment weightings; design technical frameworks linking offline brand moments to downstream demand engine; lead relationships with global editorial houses (Forbes, WSJ, Bloomberg); partner with creative and analytics on brand tracking and attribution architecture
Seniority
Senior, hands-on IC