Senior Paid Media Strategist, Global (Offline/Online)
Core
Architect global brand media investments and master media plans, connecting high-reach offline channels (Linear TV, OOH, Radio) with precision digital platforms to drive business growth.
Role type
Senior individual contributor paid media strategist
Builds
Global brand media plans and multi-touch attribution frameworks
Domain
Cybersecurity / B2B Marketing
Required skills
Global media planning, multi-million dollar budget management, offline media strategy (Linear TV, OOH, Radio), digital platform strategy, brand tracking tools (Kantar, Qualtrics), multi-touch attribution (MTA), B2B buying group dynamics, creative asset optimization, executive influence
Preferred skills
Agency-side media planning roots, data-driven logic for unproven channels, technical framework design for offline-to-online conversion
Technologies
DV, TradeDesk, Amazon, LinkedIn, Kantar, Qualtrics
Responsibilities
Own global brand media investments and channel mix; Lead high-level relationships with global editorial houses (Forbes, WSJ, Bloomberg); Partner with analytics on brand tracking and attribution architecture; Design technical frameworks linking offline brand moments to downstream demand engine; Provide data-backed insights to shape creative strategy
Seniority
Senior, hands-on IC