Director of Digital Marketing Product Management
Core
Director of Digital Marketing Product Management overseeing the product strategy and roadmap for digital marketing experiences, connecting brand awareness to high-intent conversion points.
Role type
Director of Digital Marketing Product Management
Builds
Digital marketing products, on-demand web experiences, and personalized customer journey engines
Domain
Cybersecurity / Digital Marketing / MarTech
Deliverable
product features
Required skills
Product strategy and roadmap definition, Agile/Scrum leadership, JIRA/Azure DevOps management, MarTech stack expertise (CMS, MAP, CDP), On-demand experience platform management, Funnel analytics and conversion optimization, Stakeholder management
Preferred skills
Cybersecurity sector experience, SAFe/Scrum certifications, Web development experience
Technologies
JIRA, Azure DevOps, Marketo, Adobe, CDP
Responsibilities
Define multi-year product roadmap for digital marketing, Lead dedicated Scrum teams (Developers, UX/UI, QA), Map and optimize full customer lifecycle, Lead product development for on-demand digital experiences, Partner with Growth teams for activation triggers, Translate marketing requirements into technical user stories, Establish KPIs for digital product health