Digital Product Manager
Core
Own and shape the strategy, vision, and roadmap for digital products, journeys, or feature sets end-to-end, managing the portfolio for customer experience and business outcomes.
Role type
Digital Product Manager
Builds
Digital products, customer journeys, and feature sets
Domain
Consumer goods / Digital transformation
Deliverable
product features
Required skills
Product lifecycle management, Agile/Scrum/Kanban, Customer research (journey maps, personas), Design thinking, User story creation, Roadmap prioritization, Stakeholder partnership, Data-driven decision making
Preferred skills
UX/UI principles, OKRs, Digital product operating models
Responsibilities
Define strategy and vision for digital products; Lead customer discovery and problem definition; Prioritize backlogs and translate needs into user stories; Guide release and trade-off decisions; Partner with engineering, design, and analytics; Drive execution and measure impact; Communicate vision and progress to stakeholders; Align teams on best practices and emerging technologies.