Platform Product Marketing Manager
Core
Drive and evolve Workday's platform narrative for CIOs, CTOs, and analysts to position Workday as a strategic platform rather than a point solution.
Role type
Senior Product Marketing Manager (Platform)
Builds
Coherent platform story connecting AI, developer tooling, integrations, and security for technical executives and the market.
Domain
Enterprise SaaS / Human Capital Management / AI Platform
Deliverable
product features
Required skills
Platform marketing strategy, executive-level narrative development, market and competitive intelligence, analyst relations, cross-functional GTM orchestration, field enablement, technical fluency (AI, integrations, security)
Preferred skills
Familiarity with developer personas, AI platform products
Responsibilities
Translate platform strategy into positioning for CIOs/CTOs; conduct market/competitive/analyst research; partner globally to weave consistent platform narrative; build tools and use cases to enable sellers and leadership.
Seniority
Senior, hands-on IC
