Platform Product Marketing Manager
Core
Drive and evolve Workday's platform narrative for CIOs, CTOs, and analysts to position Workday as a strategic platform rather than a point solution.
Role type
Senior Product Marketing Manager (Platform)
Builds
Coherent platform story connecting AI, developer tooling, integrations, and security for technical executives and the market.
Domain
Enterprise HR/Finance SaaS, AI Platform, Developer Ecosystem
Deliverable
product features
Required skills
Platform marketing strategy, executive-level narrative development, market and competitive intelligence, analyst relations, cross-functional GTM orchestration, field enablement
Preferred skills
Familiarity with developer personas, AI platform products, technical IT buyer personas
Technologies
AI, developer tooling, integrations, security
Responsibilities
Translate platform strategy into positioning and messaging for CIOs/CTOs; conduct market, competitive, and customer research; partner with global marketing to weave the platform narrative into customer-facing materials; build tools and use cases to enable sellers and executives to tell the platform story.
Seniority
Senior, hands-on IC
