Market Brand Manager - Georg Jensen, Royal Copenhagen, & Rörstrand
Core
Develop and deliver market activation and demand generation strategies for Georg Jensen, Royal Copenhagen, and Rörstrand in the Nordic market (Norway, Sweden, Finland), translating global brand direction into locally relevant campaigns across retail, eCommerce, and wholesale channels.
Role type
Market Brand Manager
Builds
Localized brand campaigns and activations for luxury design-led tableware, drinkware, and jewelry brands
Domain
Luxury consumer goods, home decor, and lifestyle retail
Deliverable
product features
Required skills
Integrated campaign planning, omnichannel retail strategy, market activation planning, budget management, stakeholder coordination, data-driven performance analysis, local market adaptation
Preferred skills
Experience with global-to-local strategy translation, event management, partnership development
Technologies
None explicitly stated
Responsibilities
Develop annual market activation and demand generation plans; Translate global brand strategy into local campaign priorities; Lead integrated campaign planning across retail, eCommerce, and wholesale; Coordinate activations with internal teams, agencies, and external partners; Manage local marketing budgets and media planning; Monitor campaign performance and recommend improvements; Identify opportunities to strengthen brand visibility through local partnerships and events
Seniority
Mid-Senior, hands-on IC