VP Marketing- Americas
Core
Define and lead the regional marketing vision for Sol de Janeiro in the Americas, driving commercial growth and brand equity across retail, digital, and media channels.
Role type
VP Marketing (Americas)
Builds
Integrated omnichannel marketing plans, regional brand strategies, and creator/influencer programs for a prestige beauty brand.
Domain
Beauty / Consumer Goods
Deliverable
product features
Required skills
Strategic marketing leadership, omnichannel marketing, influencer marketing, retail partnership management, consumer insights analysis, budget management, executive stakeholder management, team building and development.
Preferred skills
MBA, experience in luxury or fashion industries.
Technologies
None explicitly stated
Responsibilities
Create and communicate the marketing vision for the Americas; develop integrated omnichannel marketing strategies; lead the regional marketing organization; manage the regional marketing budget; build strategic relationships with key retail partners; partner with Global Marketing to provide regional insights.
Seniority
Executive (VP level)