Manager Employer Branding (m/w/d)
Core
Developing and executing a global Employer Branding strategy to ensure KION's consistent presence as an employer across international markets.
Role type
Manager, Employer Branding
Builds
Global employer brand strategy, integrated market presence, and targeted communication campaigns for the German labor market.
Domain
Industrial logistics / Human Resources / Marketing
Required skills
Employer branding strategy, international stakeholder management, campaign planning, social media marketing, KPI definition and analysis, external vendor management, cross-functional collaboration
Preferred skills
Creative communication approaches, proactive problem solving, trend awareness, ability to drive initiatives independently
Technologies
Recruiting platforms, Social Media channels
Responsibilities
Develop and continuously advance the global Employer Branding strategy; Ensure consistent implementation of Employer Branding guidelines, processes, and tools worldwide; Collaborate with international HR and marketing teams to maintain a unified brand presence; Design and manage creative communication approaches for the German market including external agency management; Plan and execute target-group-specific measures such as trade fair planning and social media campaigns; Act as a sparring partner for local stakeholders to drive structural improvements; Define, steer, and analyze relevant KPIs to measure effectiveness and ensure continuous optimization.
