CRM Marketing and Communications Specialist
Core
Nurture and convert leads to enrollments for world-leading infant intervention training courses by managing customer journeys and creating compelling content.
Role type
CRM Marketing and Communications Specialist
Builds
Customer journeys, email campaigns, and content for training course sales
Domain
Healthcare / Early Intervention / Infant Training
Deliverable
product features
Required skills
CRM management, email campaign development, copywriting, customer journey mapping, audience segmentation, campaign analytics, stakeholder collaboration
Preferred skills
Salesforce experience, tertiary qualification in Communications
Responsibilities
Manage CRM data and customer journeys, develop engaging email campaigns, create content to drive course sales, maintain content calendars, collaborate with researchers and clinicians, analyze campaign performance, support customer enquiries
Seniority
Early career, individual contributor