CRM & Content Manager (vikariat 12 månader)
Core
Managing patient communication and content across the entire treatment journey to improve engagement and retention for a digital mental health service.
Role type
CRM & Content Manager
Builds
Automated patient communication flows, content for web/social, and retention initiatives
Domain
Digital mental health / healthcare technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
CRM strategy, marketing automation, copywriting, content planning, data analysis, project management
Preferred skills
Experience in subscription models, app-based retention, healthcare or consumer services
Technologies
Customer.io, HubSpot, Braze
Responsibilities
Develop and implement CRM flows in Customer.io, write copy for CRM/web/social channels, plan and publish organic social content, analyze retention and engagement metrics, automate personalized patient communication via email and SMS, collaborate with clinicians and product teams on relevant messaging
Seniority
Mid-level, hands-on IC