Client Strategy & Communication Coordinator
Core
Lead end-to-end EDM operations and marketing automation to nurture client relationships and drive engagement using data-driven strategies.
Role type
Senior Client Strategy & Communication Coordinator
Builds
Strategic, personalized email and marketing automation campaigns for luxury retail clients
Domain
Luxury retail / CRM marketing
Required skills
Salesforce Marketing Cloud management, marketing automation, client data analysis, project management, competitor CRM analysis, technical issue resolution, cross-functional collaboration
Preferred skills
Salesforce Service Cloud experience, luxury brand experience, AI interest, global project experience
Technologies
Salesforce Marketing Cloud, Salesforce Service Cloud, internal reporting systems
Responsibilities
Lead end-to-end EDM operations including planning, targeting, testing, deployment, and performance analysis; Develop and implement annual EDM and marketing automation plans; Manage communication schedules across multiple divisions to optimize campaign delivery; Analyze campaign results and run PDCA cycles; Lead competitor CRM initiative analysis; Resolve technical issues related to EDM and Marketing Cloud; Support CRM-related projects with IT and client engagement teams; Manage projects within budget and timeline
Seniority
Mid-Senior, hands-on IC
