Advertising Specialist
Core
Execute digital media advertising campaigns for Fidelity Investments Canada across paid search, programmatic, display, video, and sponsored channels.
Role type
Advertising Specialist (Digital Media)
Builds
Paid digital advertising campaigns and media placements for Fidelity's investment portfolios and services.
Domain
Financial Services / Digital Advertising
Required skills
Paid search, programmatic display/video, direct channels, online video, audio, TV, digital out-of-home, in-person sponsorships, Adobe Workfront, Adobe Analytics, Microsoft Office, campaign reporting, media planning, budget optimization
Preferred skills
Financial services experience, media agency experience, 3rd party ad serving technology (DoubleClick), Meta/Google Ads/LinkedIn/Spotify platforms
Responsibilities
Create and follow up paid advertising campaigns, develop strategic media briefs, leverage audience insights for target segments, liaise with media agency for effective mix and spend, produce campaign reports for optimization, review and account for advertising spend.
Seniority
Mid-level, hands-on IC